Editorial workflow is no longer just an operational concern, it’s a strategic lever for growth. As search traffic becomes more unpredictable and AI-driven discovery reshapes how audiences find content – the publishers pulling ahead are those rethinking how work gets done.

In a landscape where discoverability can no longer be taken for granted, operational efficiency, editorial agility, and connected workflows are becoming critical competitive advantages.

At this recent PPA Demo Day, WP Engine and senior publishing leaders from ITP Media Group, Our Media, and Farmers Guardian shared how they’re evolving publishing workflows to stay ahead in the age of AI.

PPA members can watch the full session below (recorded by CrowdFinderVideo).