The PPWR is directly relevant to PPA members. The regulation covers all packaging placed on the EU market, regardless of material or place of manufacture. Paper-based, e-commerce, transport, event, and plastic packaging are all relevant areas of consideration for publishers.

There is no exemption based on sector or company size, and UK exporters will need to comply with PPWR when selling any packaged goods to the EU or risk severe business, reputational, and financial penalties.

Our Public Affairs team has put together guidance to help you understand and prepare for the new regulation.

The PPA’s strategic partner Air Business, has been working closely with the sector on solutions, please contact eu@airbusiness.com to connect with them on these issues.

While the below is not legal advice, we hope it is a helpful resource. You can read the full legislative text here and further guidance here.