This Best Practice document is a guide for publishers on the types of promotional items which carry additional requirements. It highlights those items which PPA recommends publishers do NOT use and also those items which should only be used after due consideration.

This Best Practice document is a guide for publishers on the types of promotional items which carry additional requirements. It highlights those items which PPA recommends publishers do NOT use and also those items which should only be used after due consideration.

• PPA Covermounts and Pomotional Gift Guidance