The PPA was delighted to partner with Vendigital to produce this industry insight report, supported by Publishers Licensing Services, for the first time capturing in one place the scale, impact and reach our Sector represents.

The UK consumer magazine and business media Sector represents a rich and diverse group of media brands, serving communities of interest with specialist, trusted, curated content. At the heart of the industry are brands who have a deep engagement with their audiences, speaking to consumers passions, hobbies and interests, as well as supporting individuals and businesses to do their jobs better.

The report confirms the huge contribution the sector makes to UK PLC, with £3.74bn of Gross Value Added (GVA) in 2019, directly supporting 55,000 jobs.

As part of the thriving UK creative industries, this represents 35% of UK Publishing and contributes an estimated £518.9m of net inflow to UK PLC through exports to the world (in 2019 there were 73 million magazines sold in export markets).

The sector represents a diverse group of media brands, serving communities of interest with one important thing in common, the creation and curation of specialist content to attract, engage and inform audiences. Quality, trusted journalism is the driving force behind these brands.

PPA Members can access the full report for free, please contact membership@ppa.co.uk.

• PPA Sector Insight Report 2021.pdf