The PPA feels strongly that the unique function of trusted editorial brands must be protected. Within the creative ecosystem, we maintain that the BBC should continue as a generalist, whilst drawing on the expertise developed by specialist publications when audience demand requires.

Eilidh Wilson, Head of Policy & Public Affairs, PPA commented: “In an age of misinformation, specialist publishers have the expertise and brand trust necessary to cut through to audiences. Misinformation will not be prevented by any singular trusted institution, but by a rich, plural media system informed by numerous trusted institutions.”

The core asks of the PPA’s response are:

1. There must be a clear and unequivocal prohibition on advertising to UK audiences across all BBC public services.
   
   
2. Ofcom’s duty to preserve media plurality should be linked to the Competition and Markets Authority (CMA) regulation of platforms’ algorithmic practices and establishing guardrails that protect those who create trusted content.
   
   
3. Should a Public Purpose* for growth be introduced, it must include protections, including a specific duty for distinctiveness.
   

*Public Purposes are the core objectives guiding the BBC’s service to the public, growth is not currently one. Find out more here.

What is the BBC Charter Review?

The Charter Review serves as the BBC’s constitution and mission statement. The Charter requires the BBC to act in the public interest, serving all audiences through the provision of impartial, high-quality, and distinctive output – and services that inform, educate, and entertain.

As the BBC’s regulator, Ofcom monitor the BBC’s adherence to the framework set out in the Charter, including any market impacts on competitors. 

The Review sets out four priority areas for the future of the BBC:

• that it should be a trusted institution
• deliver services for the public good
• drive growth across the UK
• receive sustainable and fair funding
  
  

Within these areas, a variety of different policies are proposed for consideration.

If you have any questions, please email the PPA’s Policy & Public Affairs Officer, Charlotte Jeffreys (charlotte.jeffreys@ppa.co.uk)