The Principles call for responsible development and deployment of AI systems and applications and state that “indiscriminate misappropriation of intellectual property is unethical, harmful, and an infringement of protected rights”.

The News/Media Alliance (USA) President and CEO, Danielle Coffey said: “These Principles demonstrate the widespread agreement of publishers around the world that their intellectual property, which is the product of significant investments they have made in providing quality journalistic and creative content, should be recognised and respected. AI systems are only as good as the content they use to train them, and therefore developers of generative AI technology must recognize and compensate publishers accordingly for the tremendous value their content contributes”.

Angela Mills Wade, Executive Director of the European Publishers Council added: “This paves the way for a powerful convergence of innovation and ethical development of AI. We invite regulators to establish legal frameworks that boost innovation and create new business opportunities while ensuring that AI develops in a way that is responsible and sustainable for the publishing and journalism sectors in full respect of their intellectual property rights”.

The Global Principles align with the PPA’s stance on AI and intellectual property, which we continue to amplify amongst stakeholders.

You can read more details of the Global Principles for AI here.