Designed with commercial leaders in mind, this bespoke series will tackle common challenges with actionable advice, tips, and resources. The content will be hosted on a dedicated section of the PPA website.

The topics covered have been generated from insight gathered from the PPA’s Commercial Strategy steering group, Flume’s extensive client base, and PPA member input. Initial content will include how to increase forecasting accuracy, how to build and sell commercially sustainable awards, and how you can make everyone on your team a high performer.

Raoul Monks, CEO, Flume Sales Training said: “This collaboration will bring invaluable insights and advice to the media and events industry. At Flume, our mission is to empower businesses, salespeople, and sales leaders to unleash their full sales potential. The PPA’s focus on representing, championing, and supporting specialist media businesses makes this partnership a perfect match. By joining forces, we can provide unrivalled support for an industry we are both totally committed to”.

Hannah Bray, Managing Director – Commercial and Events, PPA added: “I am excited about working with the dedicated and passionate team at Flume to deliver some hugely valuable content and open up some really interesting conversations with commercial leaders and teams within specialist media businesses.”

The PPA Flume series will take place in autumn 2023 and details will be announced in our newsletters.