The six-month programme, facilitated by MEFA (Media For All), champions Black, Asian, and ethnic minority talent, and provides learning from lived experiences and practical expertise in a safe space.

 To qualify, the mentees must:

• Identify as either Black, Asian, or Ethnic minority (including mixed-race individuals).
  
• Currently work in the UK media and advertising industry and have 5 years, or less, experience.
  
• Commit to the six-month programme and meet (in person or virtually) with their mentor at least once a month.
  
  

To apply or nominate an employee, please email Gareth.Pritchard@ppa.co.uk by 11am Monday 3 February 2025. More information on the programme can be found here.

MEFA is run by media professionals volunteering their time to increase diversity in the media and advertising industry. Their mission is to help Black, Asian, and ethnic minority talent thrive. Through their work, events, and forums, MEFA focuses on the recruitment of diverse talent, the retention of diverse talent, and the career development of its members. To find out more about MEFA, click here.