The lively discussion covered key themes including:

• Practical implementation of AI
• Team structures and skills
• Building the brand of journalists as experts
• Sustainability
• Paywall strategies
• Newsletters
• Membership vs subscriptions
• Events
• Changing media consumption

This was just one of a series of events for specific function leaders across the spectrum of specialist content providers. If you’re a PPA member interested in meeting those in a similar role to yours across different brands and businesses, get in touch with hannah.bray@ppa.co.uk