Public Affairs
LLM monetisation: “don’t forget the bot in the audience segmentation”
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
Public Affairs
Public Affairs
The Government has reiterated to the PPA its commitment to delivering the Digital Markets, Competition and Consumers Bill which will introduce new powers for the Competition and Markets Authority to regulate digital competition and establish better business conditions for specialist publishers.
Additionally, Ministers have acknowledged the PPA’s concerns relating to AI and will continue to engage with us on these issues in the coming months.
Our Public Affairs team will also be attending the Labour Party Conference next week and will report back on any relevant updates.
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
This week the government announced that the implementation date for the new subscription rules in the Digital Markets, Competition and Consumers Act will be brought forward to 1 January 2027.
If you have a member login, enter your details below. Please note, that your login is for PPA.co.uk only and not for our event sites.
If you are a member but don’t have an account yet, you can setup your account here.
Any problems, please contact membership@ppa.co.uk.