
NEW ENDERS REPORT – Consumers, creators, and brands: Rewriting the media playbook
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
Industry News
Industry News
olive was launched as a sister brand to BBC Good Food in October 2003 and quickly became established as a go-to magazine for food lovers looking for tips to elevate their meals, seasonal recipes, guides to eating out, and food-based travel inspiration.
The website followed in 2015 featuring olive’s trademark thoroughly-tested recipes, restaurant recommendations, trends, and travel inspiration. The twice-weekly olive Food and Drink Podcast began in April 2016, with olive deputy editor Janine Ratcliffe giving a platform to passionate food and drink producers, chefs, and authors.
Christine Hayes, Editor in Chief of Immediate Media’s Food Group said: “olive has evolved from a simple, monthly magazine which took its food cues from restaurants and travel to a digital-first brand. At the heart of the olive brand is effortless recipes using smart shortcuts and the very best ingredients to make every meal special.”
olive magazine’s special anniversary October issue is out now.
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
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