
LLM monetisation: “don’t forget the bot in the audience segmentation”
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
Public Affairs
Public Affairs
The Labour Party has appointed Thangam Debonnaire as the new Shadow Secretary of State for Culture, Media and Sport and also appointed Peter Kyle as the new Shadow Secretary of State for Science, Innovation and Technology.
This change aligns the Shadow Cabinet with the government departments (earlier this year, the Department for Digital, Culture, Media and Sport was split into the Department for Culture, Media and Sport and, separately, the Department for Science, Innovation and Technology).
In addition, Chris Bryant has been appointed as the cross-departmental Shadow Minister for Creative Industries and Digital.
The PPA will be contacting the offices of Debonnaire, Kyle, and Bryant to introduce ourselves as the trade body for the specialist publishing sector.

Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.

This week the government announced that the implementation date for the new subscription rules in the Digital Markets, Competition and Consumers Act will be brought forward to 1 January 2027.
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