Li Ying joined Future over 20 years ago and has been a key contributor to the successful transformation of the company.

He is currently Future’s Executive Vice President of B2C. In this role, he has had full responsibility for all B2C brands, editorial, and revenue generation consisting of commercial advertising, e-commerce, subscriptions, and newstrade revenue – whilst ensuring technology and data are central to the B2C offering.

Prior to this, Li Ying was Chief Technology Officer, a position he held for eight years. In this role, and his earlier role as Chief Technical Architect, he led the development of the Group’s proprietary technology and infrastructure, including the creation of its e-commerce technology.

Current CEO Jon Steinberg will step down from the Board on 30 March 2025 and will act as Senior Advisor until 30 June 2025 to ensure a smooth transition.

Richard Huntingford, Chairman, Future, commented: “I am delighted to announce the appointment of Kevin as CEO following a comprehensive search process. Kevin is a strong visionary leader with an unmatched knowledge of the Group, from its tech stack to its revenue streams. In his current role as EVP of B2C, the Group’s largest division, he has been successfully delivering on the execution of the Growth Acceleration Strategy and is therefore perfectly placed to lead the next phase of Future’s growth. I also want to thank Jon for his contribution to the Group during his tenure and wish him well for the future.”

Kevin Li Ying, incoming Chief Executive Officer, Future, added: “It is a great honour and a true privilege to have been asked to lead Future, a company that I love, and I am proud to have helped to transform over the last 20 years. I look forward to continuing to execute the strategy, and I am excited about our growth opportunities – building on our track record of innovation and producing excellent content and products to attract valuable audiences through a platform-agnostic approach. I also want to thank Jon for his leadership and counsel during his time with the Group.”

Find out more about Future’s Leadership team here.