Industry News

Lights, Camera, AI-ction: The Battle for Creativity in the Age of AI

The AI Summit London returns on 11 - 12 June 2025 at Tobacco Dock. Attend to discover how AI is transforming creativity and content production.

From Gimili actor John Rhys-Davies, to the government officials responsible for the UK’s AI usage policy, the Headliners Stage – chaired by BBC’s Lara Lewington – tackles the AI-issues editorial leaders are talking about and shares real-world case studies. 

Recommended sessions include: 

Lights, Camera, AI: The Battle for Creativity in the Age of AI 

  • John Rhys-Davies, Actor – Lord of the Rings, Indiana Jones, Aquaman 
  • Sheridan Thomas, Global Head of Production – Great Guns 
  • Cath Waller, MD, Advertising – Immediate 
  • Kingsley Marshall, Principal Investigator: Innovate UK 

AI and the Future of News: Balancing Innovation with Integrity –  

  • Jane Barrett, Head of Reuters AI Strategy – Reuters 
  • Alessandra Galloni, Editor-in-Chief – Reuters 

The UK’s AI Opportunities Action Plan – What’s Been Achieved and Where Next? 

  • Lara Lewington, Journalist, Broadcaster and Author – BBC 
  • Right Honourable Peter Kyle MP, Secretary of State for Science, Innovation and Technology – UK Government Charismatic 

Exclusive offer for PPA Members: 
Get the Tobacco Dock Campus Pass for just £50 (normally £150) with code PPADISC if you register before Monday 9 June. This gives you access to the Headliners Stage, networking areas, immersive AI Trail, and more. Secure your pass here.

Related Articles:

Bauer Media announces new leadership role

Bauer Media has appointed Amrit Baidwan as General Manager – Digital Publishing UK, a new role focused on accelerating the company’s digital growth through its commercial operations.

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