Kelsey Media CEO Steve Wright says: “We are delighted to be able to welcome these brands into our business. Agricultural Trader makes a perfect fit into our farming b2b division where we publish Crop Production Magazine, profi International, South East Farmer, Farm Machinery and Vineyard. Similarly, Canal Boat, Country Smallholding and Pilot, will find good homes within our specialist consumer divisions.”

Lorna Willis, CEO of Archant says: “Specialist content is Kelsey’s core business hence this is an excellent fit for these titles which are much loved within their specialist communities. I have no doubt they will go from strength to strength.”