
NEW ENDERS REPORT – Consumers, creators, and brands: Rewriting the media playbook
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
Industry News
Industry News
InterDirect Magazines Ltd, a trading division of the InterGo Holdings Group, announces the launch of their latest venture, www.magazinesupermarket.co.uk.
This new, consumer-facing platform, features the entire UK consumer magazine category, as well as a broad
portfolio of imported foreign press, available for single-issue purchase. The site also provides customers with
the option to purchase back-issues of their favourite publications digitally, covering a broad selection of titles.
The MagazineSupermarket.co.uk platform has been built to provide users with exceptionally fast-loading
content and optimised for desktop, tablet and mobile use. The site has full search functionality and the user
journey is designed to ensure categories are easy to explore, encouraging consumers to consider additional
new titles.
Each product listing has a unique product description, is sold at standard cover price, plus packaging and
postage, and can be delivered directly to consumers worldwide. All orders received before 3pm are
despatched on a same day service.
John Bardsley, Group Managing Director of the InterGo Holdings Group commented: “We are delighted to be
launching MagazineSupermarket.co.uk today. Our mission is to provide consumers with a fantastic range of
over 2000 competitively priced magazines to choose from, which can be purchased with flexibility and ease,
backed up by impeccable customer service.”
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
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