Hawley is an experienced senior cross-functional strategic commercial leader, previously working across retail, e-commerce, and consumer goods. Before joining Immediate, Christina was Chief Commercial Officer of Ocado, with responsibility for buying, commercial strategy, monetisation, and data. 

Prior to this, she was Associate Partner in the Digital Practice at McKinsey, building and delivering digital and product strategies. Her other roles include Head of Strategy at Marks & Spencer and Managing Director of technology and digital marketplace company, Jumia, with responsibility for commercial and logistics teams across six countries.

Hawley, says: “I’m delighted to be joining Immediate with their award-winning commercial and subscriptions teams, enviable portfolio of live events, and market-leading brands. Immediate has developed a great reputation, and I can’t wait to start working with the teams to help on build on their success.”

Sean Cornwell, Immediate CEO, adds: “Christina brings a wealth of knowledge and expertise in this important new role. Her proven track record in developing new revenue opportunities will be key in our continued success as we look to further to diversify our revenue and transform the business.”

Hawley takes up her new role on Tuesday 29 August.