
NEW ENDERS REPORT – Consumers, creators, and brands: Rewriting the media playbook
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
Industry News
Industry News
With a weekly circulation of over 138k, and 4.5m monthly visits to newscientist.com, New Scientist magazine covers international news from a scientific standpoint.
With more than 70 print and digital licenses across more than 30 markets, Immediate is one of Europe’s largest magazine media licensors.
Tim Hudson, Immediate’s Director of International, Licensing & TopGear says: “We are delighted to be appointed to work on behalf of a market leading and multi-platform brand. We believe New Scientist has significant international potential which we will help it realise though our extensive expertise, reach, and network.”
Laurence Taylor, Managing Director of New Scientist, commented: “We are excited to work with Immediate and their global licensing partners to give even more science lovers access to our market leading content and products. It is especially exciting in a time where science, particularly health, technology, sustainability, and space, is so vital to the world.”
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
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