This strengthens Immediate’s extensive children’s portfolio to include 12 territories in the coming year, as there are existing agreements in Australia, New Zealand, Sweden, Denmark, Italy, Greece, and France.

With 12 licence agreements in place, Bluey Magazine is now Immediate’s second most successful international licenced brand, after Top Gear Magazine, the biggest multi plaform car magazine globally.

Immediate launched the UK edition of Bluey in August 2021, now on its 26th issue, it has a circulation of 37,000, growing its market share from 2.8% to 4.4%. It’s the only title in the top 20 preschool market to grow both volume and revenue year-on-year.

Bluey Magazine is packed with different ways for young readers to explore activities independently, such drawing, colouring, imagining, creating, and more. In every territory, each magazine includes a sticker sheet and collectable covermount gifts.

Richard Bentley, Head of Syndication & Youth and Children’s Licensing commented: “We’re delighted to bring Bluey Magazine to new audiences in Germany, Spain, Portugal, and Poland – it’s packed with different ways for young readers to explore activities independently and this expansion is a testament to our strong licensing agreements and our dedication to building successful, enduring brands that resonate with families worldwide. Through it all, we’re dedicated to keeping the true essence of the Bluey brand intact.”