
LLM monetisation: “don’t forget the bot in the audience segmentation”
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
Industry News
Industry News
Across eight weekly episodes, Soutar sits down with eight leading historians to discuss the figures who changed the course of history and finds out what today’s CEOs and business leaders can learn from them.
From Tracy Borman on Elizabeth I to Simon Sebag Montefiore on Catherine the Great, each episode unpacks the qualities that defined history’s most iconic leaders: their crisis management, decision-making skills, and how they inspired and led.
Speaking about the launch of the podcast, Mike Soutar said, “It was a privilege to sit down with historians of this calibre to talk about some of the most influential historical figures. We put eight remarkable leaders under the microscope, and asked what we can learn from them today. What the historians uncovered in every conversation went far beyond what I expected going in.”
Dr Dave Musgrove, Content Director, History, Immediate added, “This is a series we’ve wanted to make for a long time, and one we’re really proud of. The concept is simple – eight brilliant historians, eight iconic leaders, one question – but Mike asks exactly the right questions to draw out something genuinely fresh from every conversation. The leadership lessons feel surprisingly relevant, whoever you are.”
8 episode series:
Ep 1 – Tracy Borman on Elizabeth I
Ep 2 – Taylor Downing on Winston Churchill
Ep 3 – Christopher Harding on Tokugawa Ieyasu
Ep 4 – Simon Sebag Montefiore on Catherine the Great
Ep 5 – Chris Holliday on Walt Disney
Ep 6 – Shushma Malik on Zenobia
Ep 7 – Nicholas Morton on Genghis Khan
Ep 8 – Janina Ramirez on Joan of Arc
For further information and interview requests for Mike, contact: madeleine.hearth@immediate.co.uk.

Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.

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