
LLM monetisation: “don’t forget the bot in the audience segmentation”
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
Industry News
Industry News
Actor Tamzin Outhwaite is Jewel’s first guest, discussing her return to dating in her 50s, the pressures of being in the ‘sandwich generation’, and the wellness secrets that have helped her through perimenopause. The podcast is sponsored by Absolute Collagen.
Building on the success of HELLO!’s existing podcast business, with nearly seven million downloads to date, the Second Act podcast brings another dimension to the portfolio, with actionable and relatable content specifically designed for all aspects of midlife, including careers, caring, relationships ones, health, and wellness.
HELLO!’s Chief Content Officer, Sophie Vokes-Dudgeon, comments, ‘When all the noise around midlife began to sound negative and pessimistic, HELLO! launched Second Act to reframe that narrative. Understanding the significant physical, mental and emotional changes for women in midlife, but seeing this stage as the start of an exciting second chance – one where we really know who we are and what we want. Second Act has found an optimistic audience, eager to connect with us, our experts and each other to make sure their next chapter is as bold and fulfilling as it can be.’
The podcast is out weekly on Mondays.

Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.

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