A sister brand to Campaign, PodPodwill launch in October with a podcast, website and daily email bulletins.

Adam Shepherd, who previously worked at IT Pro for seven years, has been appointed editor. Gideon Spanier, UK editor-in-chief of Campaign, takes on the additional role of editorial director of PodPod.

Spanier said: “PodPod will talk to all the key players, from podcast creators and commissioners to platforms and advertisers.

“We will offer case studies and practical tips about the craft of podcasting and how to drive audience growth. And we will use Campaign’s unrivalled access to marketers, agencies and media companies to make sense of different business models for podcasters.

“It’s a brilliant time to launch PodPod and discover more about one of the most exciting and fastest-growing sectors in media.”

Haymarket’s launch of PodPod follows its acquisition in June of Podcast Awards Limited, the owner of the British Podcast Awards, the Australian Podcast Awards and the Irish Podcast Awards. These businesses sit within Haymarket Business Media’s marketing communications portfolio, alongside Campaign and PRWeek.

Jennie Meynell, group commercial director of Campaign and PRWeek and business lead of PodPod, said: “As interest and investment in digital audio grows, the time feels right to launch an independent editorial brand for everyone in podcasting, from makers to advertisers.

“The passion, talent and opportunity in this space is palpable and I’m excited to see where this thriving and diverse sector takes us.”