Industry News, Public Affairs
LLM monetisation: “don’t forget the bot in the audience segmentation”
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
Industry News, Public Affairs
Industry News, Public Affairs
This statement was delivered in response to commitments made during the passage of the Data Bill, following sustained engagement from the Make It Fair campaign.
The Secretary of State reiterated the government’s position that any approach must support growth and innovation while also protecting the creative industries. She highlighted the lack of international consensus, referenced the government’s ongoing technical working groups and stakeholder engagement, and confirmed the intention to publish an economic impact assessment next year.
The PPA has secured representation on the government’s technical working group on licensing and is working closely with members to advocate for transparency requirements as a means of supporting the growth of the emerging AI licensing market.
You can read Liz Kendall’s full statement here.
For more information about this, please contact eilidh.wilson@ppa.co.uk
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
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