The new rules were enshrined in law in the Digital Markets, Competition and Consumers Act 2024 and require publishers to meet certain requirements around cancellation, renewal notices, and cooling-off rights.

The government had previously stated that the enforcement was planned for Spring 2026. However, this has been delayed in recognition of the fact that “all stakeholders, particularly businesses, need time to prepare for implementation”.

The PPA worked closely with members to participate in the government’s consultation process to design the guidance that prescribes how businesses should adhere to the new regime.

The government has said it will provide further details on timings in the government response but has not given an indication of when this response will be published.

If you have any questions, please get in touch with Eilidh Wilson, Head of Policy and Public Affairs, PPA (eilidh.wilson@ppa.co.uk)