Future said that the combination will significantly strengthen the Future Group’s proposition of seeking to address the growing consumer demand for informed and value driven purchasing decisions enabled by intent driven content and that it provides a unique opportunity to capitalise on the combination of Future’s audience insight with GoCo’s expertise in price comparison and the proprietary technology of both the Future Group and the GoCo Group.

Zillah Byng-Thorne, Future’s Chief Executive said: "We are delighted to announce a Recommended Offer for GoCo Group plc, which we believe will deliver significant long-term shareholder value. Through the acquisition, we expect to create a leading offering for consumers, providing complementary insights that enable consumers to make informed choices in their passions, interests and key purchasing decisions. The transaction will bring together our depth of audience insight and reach with GoCo’s expertise in price comparison, underpinned by the proprietary technology of both groups.”