Full Stack Things is aimed at the operational and commercial challenges facing B2B publishers today – from audience registration and retention to monetisation and reporting. It gives publishers a content management and audience platform without the vendor lock-in that comes with proprietary systems.

The platform brings together, in a single connected system, the capabilities publishers have typically had to stitch together from multiple vendors: a flexible, component-based Layout Builder for building pages and content without developer support; built-in A/B testing; progressive registration and frictionless, passwordless login; native newsletter creation and sending; an integrated paywall and subscription layer; and audience monetisation tools including lead scoring, lead tracking, and dwell-time analytics.

Vicky Macey, Managing Director, Full Fat Things said “We figured out we were building solutions to the same set of challenges facing publishers as they continue to evolve their business models at pace. Instead of starting from scratch each time, we have worked out a way to make a complete tech stack replicable and accessible to publishers of all shapes and sizes without major upfront investment or upkeep.”

The agency has delivered platforms and ongoing development for titles and organisations including TTG Media, Key Publishing, and Everyone TV’s Freeview and Freesat services, among others.

The launch coincides with the appointment of Vicky Macey as Managing Director. Macey moves into the role after several years as Chief Operating Officer. Founder Stew Robinson, who has led the agency since founding it in 2010, becomes Founder & CEO, focusing on strategy, the next phase of growth and the company’s long-term direction.

Stew Robinson, Founder & CEO, Full Fat Things said: “Vicky has been instrumental in building the operational backbone that’s let us grow steadily and sustainably.

The business has grown around a super-talented pool of people over the past 16 years – many from the media world, from The Economist, informa and The Mirror Group to name but a few. And I can’t wait to see what we can do next.”

For more information, visit www.fullfatthings.com or contact amy.bentham@fullfatthings.com.