Join us on Thursday 24 September | 12:00-13:00

In a world where your content could be everywhere, in every format, all at once, the publishers winning are the ones who focus on audience and niche at scale.

This webinar gives members a chance to dig deeper into the trends highlighted in the 2026 PPA x Enders Analysis report. With new learnings from PPA’s Digital Experience Lab, the speakers will connect the report’s findings to what publishers are building right now.

Expect data-backed analysis on how B2B and B2C publishers are balancing human creativity with machine-ready discovery, AI, and data to drive sustainable growth, not just visibility.

This is a free event for PPA members.

Expert insights into what is working right now

The publishers seeing growth aren’t spreading themselves thin. They’re doubling down on what algorithms can’t copy: trusted editorial, original voices, and real community.

At a time when content is infinite, trust and human connection are becoming more valuable, not less.

‘Humans & Machines: The Everywhere Equation’ shows how publishers can build on their strengths, experiment with new approaches, and develop resilient, future-facing business models.

PPA members have exclusive access to the report, if you haven’t already – read it before the session here.

Speakers

Claire Holubowskyj, Senior Researcher, Enders Analysis

Abi Watson, Head of Publishing, Enders Analysis

Mel McVeigh, Strategic Consultant (Digital Product), PPA

What to expect

This session will give you:

• An understanding of what’s shifted in publisher growth strategy since last year’s report

• Insight into how leading B2B and B2C brands are balancing editorial craft with AI and data-driven discovery

• Practical examples from PPA’s Digital Experience Lab on what’s working in production right now
  

This is a free event for PPA members.