Past Events
In partnership with
The PPA decode webinar was held on Tuesday 16 January (12.30-1:30) where experts Simon-Kucher covered what pricing means for B2B-focused publishing companies and the major trends they are seeing in the market today. The session looked at all aspects of pricing, including packaging, price model, and price levels.
Rory Sweeney, Senior Director, Simon-Kucher
Rory specialises in working with B2B subscription businesses to drive sustainable revenue growth through optimising the value proposition, price model and metric, and price level of his clients’ offering.
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