In an age of constant flux, gathering first-party data and communicating directly with clients is more important than ever. Whether you publish multiple newsletters or have been teetering on the brink of publishing one for years, our next PPA Scotland roundtable will give you inspiration and ideas aplenty.

Taking place between 2.30pm and 4.30pm on 31 August, this PPA event, hosted by the International Magazine Centre’s Nikki Simpson, will include newsletter experts and innovators as guest speakers, group discussions, and best practice examples.

This event is free for PPA and International Magazine Centre members – but there are only 35 spaces available, so make sure you register today!

Speakers

Sam Shedden, Head of Customer Loyalty, National World Publishing Ltd.

An advocate for using newsletters to build meaningful relationships with readers, Sam’s talk will use practical case studies from his current role, as well as drawing on current industry trends. Expect to find out how to build reader loyalty and the valuable lessons learnt from years of sending editorial emails.

Julie Diver, Founder, 39steps

Focussing on knowing your audience, Julie will look at wider brand strategy around a newsletter – where does an email newsletter fit in your marketing mix? What are the best ingredients for an engaging newsletter? How can you use your newsletter data to engage more and test your communications strategy?

Secure your spot to ensure you don’t miss out!