Podcasting strategies for engagement

In partnership with

Podcasting is the perfect complement to any magazine publishing business, offering extra insight, a more personal connection, value added content, and a place for your audience to engage more with your brand.

Our expert speakers discussed:

What producing a podcast can do that your magazine can’t
How you can use podcasts to engage your community
The opportunities and challenges of taking your podcast to video
How to use YouTube to reach outside your traditional audience

Hosted by the International Magazine Centre’s Nikki Simpson.

Speakers

Halina Rifai, Freelance Podcast Producer

Halina Rifai, a Podcast Producer and Music Writer, who founded Podcart in 2009. She has worked with The Big Light, The Ferret, Mental Health Foundation, and continues to work on Sheku Bayoh: The Inquiry and A Sonic Hug.

Halina is Communications Manager for We Are Here Scotland – A space aimed at supporting and raising the voices of Black People and People of Colour creatives across Scotland.

Simon Elliott, Founder, CrowdFinderVideo

Simon Elliott has led successful digital and broadcast teams for Sky News and Al Jazeera. Working on innovative digital projects he’s helped find millions of viewers across multiple platforms.

As Head of News at military broadcaster BFBS he built a team that took their YouTube channel to almost four million viewers a month, with 500k+ plus subscribers. They took Facebook video views from 3 million minutes viewed per month, to 14.5 million within a year. The team also lifted Instagram subscribers from 20k to 90k and grew the Sitrep podcast from 250 weekly downloads to 2k+.

With CrowdFinderVideo he’s working with magazines to bring his production experience and expert team to publisher’s video at a cost that won’t break the bank, and at a volume and quality that will drive their digital growth.