Join FT Strategies and the FT’s Managing Director for Consumer Revenue (Fiona Spooner) for a session exploring how to succeed with digital subscriptions as consumers increasingly scrutinise their spending. This session will share both the FT’s learned experience, as well as practical insights from FT Strategies who have helped to power the customer growth of our 350 publishing organisations. If you are interested in adapting your subscription value proposition, reducing subscriber churn or growing engagement in peak news periods, this session is for you.

Aled:

Aled is deputy Managing Director of FT Strategies and has over 12 years experience in media and technology overseeing strategy, product, new ventures and editorial. Previously head of membership strategy and business development at Condé Nast, Aled led on innovation and launched subscription business and industry publication Vogue Business. Originally a journalist, Aled cut his teeth in the newsrooms of ITN, Reuters and Monocle before completing his MBA at Cambridge University.

Fiona:

Fiona Spooner is managing director of consumer revenue at the Financial Times. Based in London, she leads the global consumer revenue group responsible for consumer marketing, customer care and business development.

George:

George is Senior Manager and Head of Insights at FT Strategies. Before joining FT Strategies, George worked in various strategy roles within the Financial Times over the course of 6 years – specialising in subscription and data strategy.

George co-founded the Future of Marketing & Advertising team at the Financial Times and continues this interest by advising clients on their first party data and registration strategies. Most recently, he has been involved in an industry-wide initiative to define and measure news publisher sustainability across the world. George also holds an MBA from IE Business School, Madrid and has a keen interest in cricket.

Event Details

Date:

18/01/2023 | 9-11am

Venue:

PPA HQ
White Collar Factory (TOG)
1 Old Street Yard
London
EC1Y 8AF

This is an In-Person event