A growing number of publishers are rethinking how they monetise their audiences. As first-party data becomes more valuable, the opportunity is no longer just generating leads, but understanding your audiences’ intent well enough to create higher-value commercial products.

Join us on Wednesday 16 September (9:00-10.30am) for a breakfast briefing in partnership with Full Fat Things. Expect real-world publisher case studies and actionable steps to fully align your audience insight, first-party data, and monetisation strategy.

This is a free event for PPA members, register now to avoid disappointment.

Imagine this scenario: a professional in a niche market starts reading a cluster of content around a specific challenge, product area, or buying trend. To most publishers, that’s just audience activity. But with the right first-party data and intent signals, it can become something more valuable: a way to help partners reach the right buyers at the right moment.

For successful publishers, the opportunity is no longer just selling access to the audience, it’s turning audience behaviour into higher-value, data-driven monetisation.

Who is this event for?

Commercial publishing leaders – in particular, senior management and product, digital, data and commercial leads.

Speakers

Alan Loader
Chief Media Officer, The Channel Company

Stewart Robinson
Managing Director, Full Fat Things

Vicky Macey
Chief Operating Officer, Full Fat Things

More speakers to be announced soon

This is a free event for PPA members, register now to avoid disappointment.

Agenda

• Networking breakfast on arrival
• The commercial opportunity
• Publisher case studies
• Facilitated roundtable discussion
• Solutions and takeaways

Ready to go beyond lead gen?