Industry News
NEW ENDERS REPORT – Consumers, creators, and brands: Rewriting the media playbook
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
Industry News
Industry News
DC Thomson has launched the ninth edition of Living, its free, luxury lifestyle magazine, six years after the title was first introduced.
The new Ness & Moray edition covers Inverness and surrounding areas, and is one of four new editions launched since lockdown in 2020.
A total of 187,000 copies of the glossy title, which launched in 2016, are now distributed free to homes, high-end business and hotels across much of Scotland.
Editions of Living now include Tay & Forth (Fife and Tayside); Capital and Capital South (Edinburgh/East Lothian); Kelvin & Clyde and Clyde & Cart (two Glasgow editions), Allan & Forth (Stirlingshire); Dee & Don (Aberdeenshire) and the new Ness & Moray (Inverness/Highlands) edition.
“We aim to take ‘freemium’ to a new level,” said Living’s editor, Chae Strathie. “A regular comment we get from readers and clients alike is ‘I can’t believe this is free’ – which means we must be doing something right!”
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
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