Countryside, a National Farmers’ Union publication, has been in the market for 25 years – now it’s been refreshed with a new front cover with more entry points to entice newsstand buyers, plus new columnists, improved design, and a full rebrand.

Martin Stanhope, Countryside Editor said: “I must confess that we began this process more as an evolution to a well-regarded product, but the project quickly became much larger and more involved as we re-imagined the flow of the magazine and worked to give it a more campaigning edge. We think we’ve come up with a winning formula, both in terms of content and design.”

He continued: “As fellow magazine folk will probably know, doing a redesign and relaunch is quite an intense process with lots of ideas and creativity, but it’s not without its challenges, as it sometimes feels like you’re producing a ‘shadow magazine’, whilst also turning out the existing format. We’ll be doing some survey work over the next few months to gauge the reaction of members and subscribers, but so far the response has been really positive.”

April’s edition is available here.