
LLM monetisation: “don’t forget the bot in the audience segmentation”
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
Public Affairs
Public Affairs
Shadow Department for Science, Innovation and Technology (DSIT)
Shadow Department for Culture, Media and Sport (DCMS)
Shadow Department for Business and Trade
The role of Shadow Secretaries of State and Ministers is to scrutinise and hold the current Government to account, as well as reflect the policy positions of the opposition party.
The PPA will be contacting the respective members to introduce ourselves and our positioning on our priority policy areas for the publishing sector.
To discuss this further, please contact our Head of Policy and Public Affairs, Eilidh Wilson (eilidh.wilson@ppa.co.uk).

Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.

This week the government announced that the implementation date for the new subscription rules in the Digital Markets, Competition and Consumers Act will be brought forward to 1 January 2027.
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