Industry News
NEW ENDERS REPORT – Consumers, creators, and brands: Rewriting the media playbook
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
Industry News
Industry News
British GQ has announced the appointment of Mike Christensen as European Lifestyle Editor. In this newly created role, Christensen will oversee watches, cars, health and fitness across GQ’s digital platforms, print magazine and events.
Tasked with bringing Adam Baidawi’s bold new vision for British GQ to life, Christensen brings 15 years of editorial experience to the role, having worked in the men’s luxury lifestyle sector throughout his career. Previously, he has held the position of Editor-in-Chief at GQ Australia, as well as additional editorial roles at Man About Town, Time+Tide Watches, Mr Porter and Men's Health.
Mike Christensen said: “I am thrilled to be returning to the GQ family in this exciting role and look forward to being a part of Adam Baidawi's new British GQ team.”
Adam Baidawi, Deputy Global Editorial Director of GQ and Head of Editorial Content at British GQ, commented: “Mike’s deep knowledge of GQ’s lifestyle pillars is unrivalled. I’m thrilled to have him as a leader in British GQ’s new era.”
The new British GQ has a renewed focus on diversity, sustainability, gender equality and mental health, while continuing its exploration of new masculinity in 2022 and beyond.
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
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