Industry News

BBC Gardeners’ World Magazine podcast celebrates 1million downloads

BBC Gardeners’ World Magazine is celebrating a huge milestone this week as its podcast has been downloaded more than more than 1 million times in just over a year from launch.

roduced by the editorial team behind BBC Gardeners’ World Magazine and GardenersWorld.com, the weekly podcast launched in November 2020, has proved a hit with gardeners around the world, with around 40% of listeners overseas.

With 37 episodes over four series, the podcast features lively conversation about all things gardening with a mix of Gardeners’ World Magazine regulars and horticultural experts, including Monty Don, Alan Titchmarsh, Adam Frost and Mark Lane. Special guests have also included green-fingered celebrities, including comedian Joe Lycett, who revealed the hitherto little-known links between comedy and gardening, and DJ Trevor Nelson, who's swapping club-life for a new-found passion for nature. Popular themes have included gardening for mental wellbeing, sustainable gardening tips, houseplant know-how, and ways to grow the best veg in the smallest spaces.

Lucy Hall, BBC Gardeners’ World Magazine Editor said: “The launch of the magazine’s podcast, just as the nation discovered its lockdown love for gardening, has been the perfect way to bring nature into readers’ lives, wherever they are. Feelgood conversations full of tips and inspiration from familiar experts and celebrity gardeners have been our recipe for success – and brought a relaxing new dimension to the Gardeners’ World brand, now spanning TV to website, magazine and now podcast.

The highest downloaded episodes tell us much about gardening today, with health and wellbeing, sustainability, wildlife gardening and homegrown food topping the ratings. And as the average listener is 53 years old, with many in their 20s and 30s tuning in, it shows that podcasts are now an effective way to reach the gardening audience of all ages.”

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