
LLM monetisation: “don’t forget the bot in the audience segmentation”
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
Industry News
Industry News
Barry was a passionate champion of our sector, the magazine brands it represents, and the talented journalists at the heart of it. During his time as CEO of the PPA, he worked closely with members to champion the industry’s role in UK culture and business, helping keep publishing relevant and respected through times of change.
We will pay our respects to his career and various roles in the publishing sector and at the PPA in the coming days. On behalf of the PPA and our members, we extend our deepest sympathies to Barry’s family, friends, and former colleagues.

Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.

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