Industry News
Air Business Subscriptions announces leadership transition
Air Business Subscriptions has announced a key leadership transition supporting the company’s evolution and growth strategy.
Industry News
Industry News
Last week we partnered with Zephr to bring together B2B leaders to discuss their subscription strategies.
Representatives from Mash Media, Mark Allen Group, FSE Media, The Drum, Newtrade Media, and more joined us – it was a fascinating discussion with great insight shared.
Just some of the themes and topics discussed:
• How to turn online users into paid loyal users
• Converting controlled circulation into subscriptions
• Moving into new markets
• The impact of the current economic environment and rising costs
• How to repurpose content effectively
• Finding a value proposition in print to pull audiences into digital engagement
• Understanding how much a customer is worth
The PPA regularly facilitates events and discussion groups like this. If you are interested in learning more and joining in the future, please get in touch with Aisling Hilsdon, PPA Community Manager aisling.hilsdon@ppa.co.uk
Air Business Subscriptions has announced a key leadership transition supporting the company’s evolution and growth strategy.
The CMA has published its final Fair Ranking Conduct Requirement (CR) for Google Search as part of the UK’s new digital markets regime.
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