Industry News
Industry News
Last week we partnered with Zephr to bring together B2B leaders to discuss their subscription strategies.
Representatives from Mash Media, Mark Allen Group, FSE Media, The Drum, Newtrade Media, and more joined us – it was a fascinating discussion with great insight shared.
Just some of the themes and topics discussed:
• How to turn online users into paid loyal users
• Converting controlled circulation into subscriptions
• Moving into new markets
• The impact of the current economic environment and rising costs
• How to repurpose content effectively
• Finding a value proposition in print to pull audiences into digital engagement
• Understanding how much a customer is worth
The PPA regularly facilitates events and discussion groups like this. If you are interested in learning more and joining in the future, please get in touch with Aisling Hilsdon, PPA Community Manager aisling.hilsdon@ppa.co.uk
The Office for Budget Responsibility (OBR) expects the Employment Rights Act (ERA) to have a negative effect on the UK economy. This is the first formal assessment of the Act, published alongside the Budget in its October 2026 Economic and Fiscal Outlook.
Anthem has announced it has partnered with News Corp Australia to become the official UK publisher of delicious. magazine.
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