Sabrina Sahota | Digital Journalist | MadeForMums, Immediate Media

What better way to maintain credibility and trust in your product as a journalist than putting the power directly in the hands of the consumer to rate and review. Sabrina Sahota, winner of one of our PPA 30 Under 30 awards, did exactly this at MadeForMums, introducing home tester panels and group testing. "Consumer testing provides important evidence that almost cuts through the marketing," she says. "Once you've put the products to the test on a day-to-day basis then you start to understand the real quirks and niggles, which is what consumers really want to know about."

British Vogue and Youtube Launch Vogue Visionaries

British Vogue and YouTube UK have partnered to launch a new series of masterclasses – Vogue Visionaries. This creative partnership harnesses the reach of both brands to create a series of free online classes that will educate and inspire those who want to make an impact in the worlds of fashion, art, beauty and business.

Gold Key Media Launch "Seeds 4 Nurses" Initiative

Gold Key Media and Project Wingman in conjunction with Bauer Media and Chelsea Magazines have launched an initiative to coincide with the arrival of Spring, that will see them give away 100’s of thousands of packets of seeds to NHS staff in hospitals across the UK.

InterSend Website Launches

As part of the change from InterMedia Solutions to InterSend Limited, a new website has been launched.

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