The magazine brand's shopping channel will now feature pre-loved pieces in the interest of promoting sustainability.
The fashion and lifestyle multiplatform destination Marie Claire launched a new feature on its shopping platform, The Marie Claire Edit.
The Marie Claire Vintage Edit will allow shoppers and readers alike to make more sustainable buying choices, with the option of searching for second hand pieces. The new launch is in partnership with garment care brand Vanish.
With over 30 years of championing sustainability through the lens of people, planet and regeneration, Marie Claire UK says it is in the vanguard of women’s brands championing environmental issues ranging from global warming to ethical fashion. The introduction of the vintage channel encourages conscious, mindful consumption.
Caroline Stent, MD of Marie Claire, said: 'Extending the Marie Claire UK shopping experience in this way feels like a natural next step. It is the perfect marriage of our core pillars of Fashion and Sustainability. Vanish are the perfect partners for us to embark on this initiative with.'