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Project Wingman boosts NHS wellbeing with launch of Wingtips magazine

Project Wingman, a charity set up by grounded aircrew to support NHS staff during the pandemic, has launched a magazine focused on the theme of well-being.

Wingtips is published on June 14 and is the brainchild of Captain Emma Henderson MBE, the Co-Founder & CEO of Project Wingman.

The 36-page magazine has been designed and edited by Simon Caney and Mark Cureton of Bauer Media, with articles on health, travel, sport, lifestyle and gardening.

Wholly funded by advertising, 30,000 copies of Wingtips will be distributed by Gold Key Media nationally to hospitals, airlines, corporate offices, 5-star hotels, corporate CEOs, Members of Parliament and to members of the House of Lords.

_WingTips _Publisher, airline Captain Richard Bull, said: “This project has been an incredible journey of learning for myself and the charity. Thankfully, I have had some tremendous support from the publishing industry in helping to create this very special magazine. I would like to extend special thanks to Simon Caney and Mark Cureton, Barry Field of Alternative Print Solutions and all of the team at Gold Key Media.”

Founded in March 2020 by Professor Robert Bor, Captain Dave Fielding and Captain Emma Henderson, Project Wingman aimed to explore how grounded aircrew could support the mental health and well-being of NHS staff during the current health crisis.

Their ongoing mission is to provide a First Class Airport Lounge experience in hospitals across the UK to pamper NHS staff during their arduous shifts. So far, they have assembled a volunteer workforce of over 5,100 aircrew and set up lounges in over 100 hospitals across the UK, which are managed and staffed daily by volunteer air crews and pilots from across the aviation sector.

Captain Henderson said: “Producing and publishing WingTips magazine is a project I’m extremely proud of. It’s a terrific magazine and most of all, I really hope that when people read it, they find something within it that benefits their mental health and well-being, even in a small way.”

Founding sponsor and continuous supporter of the charity, Gold Key Media are a specialist distributor of media to the travel sector. When the pandemic began, Gold Key Media sought permission from their publishing clients to donate their publications to the NHS and distribute them via Project Wingman lounges across the UK. So far it has sourced and donated over 2.85 million newspapers, magazines and donations to the NHS with an estimated retail value of £8 million.

This year, to support hospitals where physical space is at a premium, Project Wingman has launched “Wellbee”, a converted double-decker bus that allows teams to deliver the well-being service at hospitals across the UK, with further vehicles being acquired and adapted.

The success and impact of the service on staff morale has put well-being at the top of senior NHS trust managers agendas, says the charity.

Professor Rob Bor, an original Co-founder, concluded: “Project Wingman is a unique and practical demonstration of how frontline workers can be supported at a time of considerable professional and personal stress. The relevance of aircrew’s unique skill set is to provide listening and well-being support.”

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