Following a competitive tendering exercise, Immediate has selected Air Business based on both physical and customer service delivery.

Jess Burney, Managing Director, Direct Marketing and Business Development for Immediate, said: “Getting our magazines to our subscribers quickly and reliably is of paramount importance, and Air Business’s postal solutions will allow us to get them into the hands of our readers on time and in great condition.”

Adam Sherman, Air Business Group Chief Executive Officer, added: “We are delighted to continue to be handling Immediate’s high-profile magazines. I’m grateful to Immediate for the opportunity to work with them, giving their valued readers the best possible delivery experience.”

Air Business has devised bespoke operational processes for each of Immediate’s individual titles to meet stringent service level agreements. Radio Times, for example, requires a swift turnaround process, Air Business’s tailored solution enables the magazine to be collected from its printers, fulfilled and mailed within a short, nine-hour window.