
LLM monetisation: “don’t forget the bot in the audience segmentation”
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
Industry News
Industry News
The decision to appoint Air Business was based on their proven ability to deliver cost-effective solutions, exceptional reliability, strong market standing as well as its distinguished existing client portfolio. Air Business’s credentials as a global logistics and technology provider were central to their success in the process.
Immediate is renowned for its diverse range of brands including Good Food, Gardeners’ World, and Top Gear. As part of this new partnership, Air Business will be responsible for the overseas postal distribution of 100,000 magazines annually.
Mark Everitt, Account Director at Air Business, commented: “We are thrilled to partner with Immediate and support their international readership. Our expertise in global logistics, combined with our commitment to innovation and service excellence, ensures magazines reach their audiences efficiently and reliably.”
Rachel Evenden, Head of Subscription Operations at Immediate, added: “Air Business impressed us with their robust solutions and outstanding track record. This partnership will enhance our overseas distribution, guaranteeing that our readers around the world continue to receive their favourite magazines promptly and in perfect condition.”
This partnership is focused on delivering consistent, reliable magazine distribution and elevating customer experience for Immediate’s international audience, ensuring readers around the world enjoy seamless access to their favourite titles every month.
Find out more about Air Business here.

Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.

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