Grazia CASA launches spring edition
Following the success of the inaugural issue which hit newsstands last October.
Industry News
Industry News
Now in its second year, ELLE Weekender has evolved into a fully immersive beauty event
The event aims to celebrate individuality and the joy that beauty can bring, hosted at the UK’s largest shopping centres, Westfield London and Westfield Stratford City.
Hosted in partnership with Westfield London and Westfield Stratford City, the event will be taking place over two weekends from the 27 – 29 September at the west London destination and from the 11 – 13 October in Stratford.
Inspired by a world of beauty, ELLE Weekender will bring together a mix of renowned brands including Marc Jacobs, Benefit and ghd plus many more. With a host of carnival games and a Ferris wheel serving up cocktails, consumers will find a programme of experiential and immersive events throughout the weekend.
During ELLE Weekender, consumers will also have access to the ELLE beauty team along with industry expert panels, masterclasses and demos.
Victoria Archbold, Managing Director, Events & Sponsorship, Hearst Live, said: “ELLE Weekender will be the ultimate beauty experience taking place at Westfield London and Westfield Stratford City. This is part of a successful long-term relationship with Westfield, together we bring live creativity to the retail environment. You’ll find unique installations, pop-ups and talks that showcase brands in an innovative way that we know appeals to the audience.”
Jacqui Cave, Manging Director, ELLE UK, added: “We are delighted to announce our partnership with Westfield for ELLE Weekender 2019 events. Presented in a playful fairground setting in both Westfield London and Westfield Stratford City, the events will be over two weekends with an estimated footfall of over one million consumers visiting the centres. With renowned brands such as Marc Jacobs, Benefit and ghd plus many more we will offer an inspiring mix of shoppable pop-ups, masterclasses and access to the beauty industry’s leading experts. An unmissable event and the ultimate beauty retail experience!”
Following the success of the inaugural issue which hit newsstands last October.
Content is a precious commodity for publishers, meaning instances of illegal copying come at a cost. Here, in the first of two articles, Matt Aspinall,
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