
NEW ENDERS REPORT – Consumers, creators, and brands: Rewriting the media playbook
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
Industry News
Industry News
Following on from the success of its first partnership, Grazia has teamed up with monthly beauty box subscription brand GLOSSYBOX again to launch the ‘Best of Beauty Box’.
The limited-edition box will include a dozen specially selected mini and full-sized products by Grazia’s Beauty Director Joely Walker, highlighting some of this year’s best skincare, haircare and cosmetic products. Retailing at £45, the box will be packed with products from top brands including MAC, Too Faced, St. Tropez and NARS.
It follows the Grazia ‘Smart Skincare Box’ that launched in April and sold out in five days, and the ‘heat Summer box’ – created by fellow Bauer Media Magazine heat.
Joely Walker said: “Now is the time to indulge in self-care and make sure we look after ourselves. Even though we might be able to book a slot at our favourite salon and hairdressers again, at-home products are key to ensuring we look salon-fresh every day. I loved working with GLOSSYBOX and curating this box of what I feel is the best of beauty and hope all our readers and beauty-enthusiasts do too!”
The Best of Beauty Box will be available for purchase on 24th July at 4pm online.
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
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