In this fireside chat, James Hall, Senior Director, Media Sales & GTM Strategy, Global at WP Engine sits down with Charlotte Cijffers, Chief Digital Officer, ITP Media Group to discuss the ways ITP Media Group create content and think about their digital platforms.

Cijffers shares how ITP Media group has transformed its editorial workflow, including:

• The impact of migrating Arabian Business onto Newsroom, including a 40% uplift in core web vitals
• Time savings and efficiency gains for CMS teams and content creators
• How Newsroom’s listicle format and real-time collaborative editing have changed the way ITP’s editors work
• Why first-party data and direct audience relationships remain central to publisher strategy amid falling referral traffic
• What’s next for the ITP and WP Engine partnership, including plans around membership and monetisation

PPA members can watch the full session below (recorded by CrowdFinderVideo).