This webinar took place on Thursday 24 September | 12:00-13:00

In a world where your content could be everywhere, in every format, all at once, the publishers winning are the ones who focus on audience and niche at scale.

This webinar gave members a chance to dig deeper into the trends highlighted in the 2026 PPA x Enders Analysis report. With new learnings from PPA’s Digital Experience Lab, the speakers connected the report’s findings to what publishers are building right now.

This involved data-backed analysis on how B2B and B2C publishers are balancing human creativity with machine-ready discovery, AI, and data to drive sustainable growth, not just visibility.

Expert insights into what is working right now

The publishers seeing growth aren’t spreading themselves thin. They’re doubling down on what algorithms can’t copy: trusted editorial, original voices, and real community.

At a time when content is infinite, trust and human connection are becoming more valuable, not less.

‘Humans & Machines: The Everywhere Equation’ shows how publishers can build on their strengths, experiment with new approaches, and develop resilient, future-facing business models.

PPA members have exclusive access to the report, if you haven’t already – read it here.

Speakers

Claire Holubowskyj
Senior Researcher, Enders Analysis

Abi Watson
Head of Publishing, Enders Analysis

Mel McVeigh
Strategic Consultant (Digital Product), PPA

Sajeeda Merali
CEO, PPA

The agenda included:

• An understanding of what’s shifted in publisher growth strategy since last year’s report

• Insight into how leading B2B and B2C brands are balancing editorial craft with AI and data-driven discovery

• Practical examples from PPA’s Digital Experience Lab on what’s working in production right now