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  • Big Picture

Humans & machines: the everywhere equation

Unpacking the headline findings from the 2026 PPA x Enders report. Expect data-backed insights and strategic guidance on how B2C and B2B brands can adapt, innovate, and drive sustainable growth.
  • Big Picture

Content with consequences: the fight for a safer digital world

Unlike publishers, social platforms aren’t regulated or accountable. Yet they’re shaping the next generation and providing access to harmful content. What we can do about it?
  • Big Picture

The creator-AI revolution: into the next era

Creators and generative AI are reshaping how attention is won, content is made, and revenue is built. This keynote maps the new media logic, the risks, and the choices leaders can act on.
  • Big Picture

The New York Times: unlocking opportunity amongst industry disruption

With trust declining, media habits shifting, and Big Tech and AI capturing traffic, how can publishers thrive?
  • Big Picture

Think like a retailer (because they’re thinking like us)

What retail media networks are doing differently and how publishers can turn audience insight and engagement into an e-commerce proposition.
  • Big Picture

Why human judgement wins in the age of AI

Why the next media era won't be won by those who automate the fastest, but by those who understand where the power of authorship lives.
  • Big Picture

Navigating change: strategies for today’s leaders

The industry is being reshaped in real time. So how do you lead and perform in the midst of constant change?
  • Big Picture

The human premium: curation vs automation

Discover how to leverage the human voice to cut through the noise and to drive deeper engagement and positive ROI that advertisers bank on.
  • Big Picture

The data moat: building proprietary intelligence that no one can copy

What proprietary data actually means, how to build competitive intelligence that becomes your core business advantage, and why it's increasingly a key driver of enterprise value.
  • Audience

Personalisation, trust, and conversion: acquisition strategies for today’s customer

Strategies that are delivering measurable results right now, and how to turn your audience into loyal subscribers.
  • Audience

The AI shift: what it means for B2B enterprise subscription models

How to future-proof your enterprise strategy in a rapidly evolving market - focusing on acquiring, retaining, and growing customers.
  • Audience

HistoryExtra: changing goalposts, changing content, constant values

Adapting content to grow audiences, deepen customer relationships, and unlock new revenue streams, without sacrificing core values.
  • Audience

Customer-first retention strategies: building relationships that last

How engagement, customer experience, and clear value propositions underpin long-term subscription growth.
  • Audience

Building a subscription-first publishing business

Discover how a deep understanding of your audience translates into a sustainable business model and hear the story behind building a reader-funded newsroom.
  • Audience

Beyond compliance: thriving in the DMCCA landscape

How businesses are responding to the changes under the Digital Markets, Competition and Consumers Act.
  • Audience

Inbox impact: turning newsletters into subscription engines

Practical examples, commercial insight, and ideas you can put into action immediately.
  • Product

How publishers are rebuilding their products for the AI era

This stage delved into the new reality where storytelling must hit emotionally and be optimised for AI models, recommendation engines, and search.
  • Product

The liquid publisher: infinite content, finite attention

Reframing AI as infrastructure, this talk looked at the systems that will define the future - shifting focus from who publishes fastest, to who redesigns smartest.
  • Product

Where did everyone go? Traffic, discovery, and the return to earned audiences

This session takes a look at how discovery is being shaped and the habit-based behaviours that define today's most loyal audiences.
  • Product

Everything everywhere: the multi-format reality no one warned you about

How editors are blending instinct with emerging technology to rebuild their content operations editorially, operationally, and commercially.
  • Product

The clean data imperative: building accurate audience intelligence across every platform

How to achieve a single customer view, and whether AI can strenghten your marketing mix modelling, attribution, and incrementality.
  • Product

Who owns the future of publishing: LLM licensing framework

Presenting the PPA’s research findings and the decision framework developed to help publishers identify the strongest approach for their business.
  • Product

Punk Spirit: creativity, experimentation, and disruption

The real process of running rapid experiments and making decisions without complete information, where testing and failing are genuinely celebrated.
  • Content

Face value: why audiences follow personality-led brands

The professional and consumer facing brands putting credibility, expertise, and authority first.
  • Content

The psychology of successful events

This session goes beyond logistics and into the psychology of what makes people attend, engage, and return.
  • Content

Building content businesses for the future

How one of the industry's largest publishers is thinking about trust, community, and platform independence across its entire portfolio.
  • Content

From publisher to talent agency

How Immediate reinforce human authenticity by developing creators through residency programmes, pioneering revenue-share models, and building communities around real voices.
  • Content

B2B event growth strategies

Why events continue to outperform other revenue lines, how they work as data acquisition engines, and how leading businesses are innovating event models.
  • Content

More than headlines: journalism that made the world listen

A celebration of accountability journalism and a masterclass in the storytelling that makes it impossible to ignore.
  • Content

Why raising creator standards is good for business – and society

We’ll explore a new trust blueprint that bridges editorial authority & creator-led content.

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