Digital Collective & AI Workforce

This group focuses on digital product strategies and AI – collaborating on government consultations and industry considerations. There is also a subgroup, dedicated to SEO, who connect when there is an algorithm change.

Chaired by...

John Barnes, Chief Digital Officer, William Reed

John has been the Chief Digital Officer at William Reed since June 2020 and is responsible for driving digital transformation across the business.

John has over 30 years of experience in business media and digital transformation. He was previously Chief Digital Officer at Infopro Digital, MD of Digital at Incisive Media, and MD of VNU Business Publications, acquired by Incisive Media in 2007.

Member companies

Recent areas of focus

  • AI tools for workflow improvement
  • Working with the tech platforms
  • Data protection (first and third party data, and cookies)
  • SEO best practice and algorithm changes

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